
The Founder
Siôn Jones
Founder and Managing Director
The one who started it all
Siôn Jones did not wake up one morning and decide to sell vans. He did something worse. He spent years working in an industry that made him want to throw things. From Sinclair Volkswagen Swansea to fleet roles at RV and My Big Green Fleet, Siôn saw firsthand how the commercial vehicle world treated its customers: overpriced stock, shocking aftercare, templated finance, and a general attitude of 'take it or leave it'. Businesses were being let down, and nobody seemed to care.
So he built something better. Sion Jones Commercials was founded on one stubborn belief: that businesses deserve a dealer who actually gives a damn. Every vehicle is personally chosen for the customer. Every deal is shaped around what the buyer needs, not what the margin says. Every handover comes with the kind of personal service you only get from someone who picks up the phone on a Sunday because they genuinely care.
From a base in Porthcawl, South Wales, Siôn has grown the company into a trusted name across commercial vehicle sales, fleet management, specialist builds and vehicle finance, serving owner operators, SMEs and national fleets across the UK. Not bad for a man whose original office was the front seat of a Transit.
When he is not spec'ing your next van, negotiating a deal, or answering emails at midnight, you will probably find him being dragged around Porthcawl by Ralph.




